Kim Kardashian’sSkims brand has unveiled a stunning new campaign featuring a star-studded lineup of Olympians and Paralympians, just in time for the Paris 2024 Olympics. The retro-inspired campaign, shot by renowned photographer Greg Swales, showcases Team USA athletes donning the latest Skims collection against a regal red backdrop adorned with the American flag.
The athletes include gymnast Sunisa Lee, sprinters Gabby Thomas and Fred Kerley, swimmers Jessica Long and Caeleb Dressel, and runner-soccer player Nick Mayhugh, all exuding pride, nostalgia, strength, and honor.
The Skims for Team USA capsule, now available online, features a wide range of loungewear, swimwear, underpinnings, and sleepwear, including adaptive and men’s offerings. Prices range from $20 to $110.
The collection includes pieces from the brand’s signature Fits Everybody, Cotton Rib, Cotton Jersey, Cotton Poplin, and Jersey Sleep lines, offering cozy tanks, shorts, bras, underwear, T-shirt dresses, cropped tees, one-piece swimwear, bikini separates, swim trunks, terry robes, and accessories.
Athletes are delighted with the wardrobe
Olympic medalist Gabby Thomas expressed her excitement about being part of the campaign, saying, “Skims is a dream partner for me and to represent the brand alongside Team USA is such an honor.”
“I wear a lot of loungewear when I’m not competing or training but also love experimenting with fashion, so I never want to compromise on style, and SKIMS is the perfect balance of style and comfort,” she explained.
Paralympic swimmer Jessica Long also shared her enthusiasm, stating, “I’m so excited to be part of the Skims and Team USA campaign. I’m a huge fan of the brand and their purpose of providing solutions for everybody.”
Long shared, “The extensive Paralympic offering, especially the Fits Everybody Adaptive category, highlights how Skims delivers on this mission. I’m proud to represent the brand and my community.”
This is the third Olympic line from Skims
This Paris 2024 collection marks Skims’ third Olympics-ready capsule, following collections for the Tokyo 2020 and Beijing 2022 games. The release follows the brand’s recent celebrity campaign featuring Bridgerton star Nicola Coughlan, who modeled the latest Soft Lounge line of maxi dresses, tank tops, and more.
As the anticipation builds for the Paris 2024 Olympics opening ceremony on Friday, July 26, Team USA athletes are already gearing up in style, thanks to Skims.
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