Marca is present in Arlington, Texas, to cover the fight between Mike Tyson and Jake Paul this Friday, November 15, at AT&T Stadium. As part of the event activations, fans had the chance to punch Jake Paul, and Marca’s cameras captured the moment.
Fans relish the chance to bash “Jake Paul’s head” at the weigh-in
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As part of the event’s activation, the Dallas Cowboys cheerleading team was invited as special guests to add a special touch to the weigh-in ceremony, energizing the attendees and creating an atmosphere of high anticipation.
Fans unleash their anger on Jake Paul’s head
During this event, attendees were able to engage in an unconventional way: by punching a giant replica of Jake Paul’s head. This type of activation is a technique designed to directly involve fans, giving them a fun and symbolic way to “take out their frustration” while preparing for the big fight.
The idea, although unusual, was a huge success. Fans, excited to be close to their idol and eager to be part of such a unique moment, made the most of this opportunity, turning the event into a memorable experience.
In addition to the fun, these types of interactions encourage the creation of viral content, which is essential for any event promoted in the age of social media.
Fans shared their experiences, photos, and videos, which undoubtedly helped increase the visibility of the fight and strengthened the emotional connection between followers and Jake Paul.
Through these types of activations, Jake Paul not only demonstrates his creativity in capturing his audience’s attention but also reaffirms his position as one of the most relevant personalities in modern entertainment and boxing.
Ultimately, these moments of fun help build a brand that goes beyond the ring, connecting with fans in a personal and entertaining way.
Tyson and Paul make weight and are ready to fight
Mike Tyson passed the scale, weighing in at 228 pounds, showing he’s prepared for his upcoming fight against Jake Paul. Meanwhile, Jake Paul weighed in at 227 pounds, though his presence at the ceremony was met with boos from the crowd.