A seismic shift is happening on London’s Regent Street — and it’s being led by women, athletes, and game-changers. Style of Our Own, a groundbreaking new pop-up store co-founded by IDA Sports’ Laura Youngson and powered by Mastercard, is here to completely reimagine what a sports store can be. Now open through October 31, the space is the first of its kind to spotlight women-owned sports brands and products specifically designed for women and non-binary athletes. It’s more than a store — it’s a celebration of what the future of sport should look like.
Walk past the store in early August and you’ll spot IDA Sports front and center in the display window — right where it belongs. IDA, the first brand to design cleats specifically for female feet, has long been paving the way for better, more thoughtful design in women’s sports. Launching in-store this summer, IDA’s cleats will be available to try on in person, giving athletes the opportunity to finally experience a shoe made for them, not shrunk down from a men’s model.
Step inside Style of Our Own and you’ll find more than just gear — you’ll find a mission in motion. The store aims to elevate small businesses with a powerful message: women’s sports deserve equal shelf space, visibility, and investment. The space is fueled by Mastercard’s Priceless Planet Coalition and Start Path program, combining entrepreneurship, sustainability, and equity under one roof. Think pop-up meets purpose!
IDA Sports fits seamlessly into this space — because it’s been purpose-driven from the start. Created by former athletes who were tired of compromising on fit and performance, IDA is changing the cleat game with designs made specifically for female athletes. Their presence at Style of Our Own isn’t just about visibility — it’s about validation. It shows young girls, socceristas, and pros that they deserve gear built with their bodies, comfort, and performance in mind.
As more athletes, fans, and brands rally around women’s sports, Style of Our Own is a powerful reminder of what happens when women take the lead. This pop-up is a first — but it’s also a preview of what’s to come. Thanks to trailblazing brands like IDA Sports, the future of sports is inclusive, innovative, and undeniably female.
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