Levi’s Stadium is already surrounded by noise, color, and expectation.
This Sunday, Super Bowl LX will be played in Santa Clara, California, between the Seattle Seahawks and the New England Patriots, with kickoff now less than 48 hours away.
The buildup has moved well beyond the stadium itself. San Francisco and the surrounding Bay Area are filled with fans from both teams, many arriving early for league-organized events tied to Super Bowl week. Hotels are operating near capacity, official fan zones are active throughout the city, and security presence has increased across Santa Clara.
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Ticket demand has followed the same upward curve. According to resale platforms such as StubHub and SeatGeek, the cheapest available seats in the upper levels are selling for around $5,800. On the other end, VIP packages have exceeded $40,000, depending on location and amenities. In the United States, ticket resale is legal, and Super Bowl LX is on pace to rank among the most expensive Super Bowls ever recorded.
Seahawks favored, Patriots chasing history
Seattle enters the game as the betting favorite. Sportsbooks across Las Vegas and major online markets have consistently leaned toward the Seahawks throughout the week, reflecting confidence in their season-long performance. Analysts at ESPN and NFL Network have highlighted Seattle’s balance and consistency, noting that the team arrives with fewer unanswered questions than its opponent.
New England, however, carries history into this matchup. Sunday will mark the Patriots’ 15th Super Bowl appearance, the most by any franchise in league history. They are currently tied with the Pittsburgh Steelers at six Lombardi Trophies, according to official NFL records and Pro Football Reference. A win at Levi’s Stadium would place New England alone at the top of the sport’s most important historical ranking.
The spectacle beyond the game
Super Bowl LX also extends far beyond football. MARCA has obtained exclusive footage from production rehearsals, including Coco Jones during soundcheck ahead of her scheduled performance. She is part of a weekend lineup that includes Green Day at the opening concert, Charlie Puth performing the national anthem, and a halftime show headlined by Bad Bunny, which has generated strong reactions across league circles and national media.
NFL officials have emphasized the scale of this year’s production, describing it as one of the most internationally focused Super Bowl weeks the league has staged, with expanded fan access and broader global broadcast reach than in recent seasons.
The final hours before kickoff
With team practices complete and rehearsals nearing their end, attention now shifts fully to Sunday. Seattle looks to validate its favorite status, while New England has a chance to separate itself from every dynasty before it. The contrast between present momentum and historical weight defines Super Bowl LX.
MARCA will remain on site, delivering continuous coverage from California as the NFL’s biggest stage prepares to come alive.
This report was made possible with on-site reporting from the MARCA team in California. Ticket pricing referenced from major U.S. resale platforms; historical data verified through official NFL statistics and Pro Football Reference; betting trends based on publicly available sportsbook lines and national media analysis.