Trails don’t build themselves. Not only is it hard work, but modern trail construction can often be quite expensive. From tools and machines to labor costs, paperwork, and all the other things that go on behind the scenes, the cost to build new trails can really add up. With construction costs estimated to be between $10,000 and $45,000 per mile, trail organizations have their fundraising work cut out for them. To ensure that mountain bike trails continue to get built, Shimano started its Trail Born Initiative in 2024.
With Trail Born, Shimano committed a whopping $10 million to trail development, advocacy, and community over a 10-year period. According to the brand, “Trail Born is designed to enhance the overall mountain bike experience by investing directly in trail infrastructure, advocacy organizations, and the people who maintain and steward these spaces. The program supports projects that not only expand and sustain trail networks, but also help revitalize the communities that surround them.
I’ve seen the impact of Shimano’s Trail Born program firsthand. In my area, the Sierra Buttes Trail Stewardship (SBTS) receives support from Trail Born, which helps to fund the continued expansion of the growing trail network on Mt. Hough in Quincy, CA. This multi-year project has resulted in miles upon miles of excellent mountain bike trails and is part of SBTS’s much larger Connected Communities Project. The trails on Mt. Hough started well before Trail Born, but now, they continue to be built with funds from the program. Quality trails have turned Quincy into a mountain-biking destination while positively impacting the town’s economy and community by enhancing recreational opportunities.
When Trail Born was announced in 2024, Shimano initially focused on areas in North America, Europe, and Oceania. At the time, Shimano stated that it planned to “expand into Asia, Africa, and Central and South America by 2026.” Now, the brand is making good on that promise, expanding to more continents and countries around the world. Of the 45 project submissions received for 2026, Trail Born is funding 19 new projects worldwide while providing continued support for several ongoing projects.
From the Press Release:
Trail Born By the Numbers
Since breaking ground in August 2024, SHIMANO Trail Born has:
- Supported 18 trail projects globally
- Helped fund 78km (48.5 miles) of trail
- Contributed to the construction of a 15,000 sq. ft. pump track
- Backed projects across North America, Europe, South Africa, and Oceania
- Funded several projects opening in Spring 2026, further increasing trail mileage
Key 2026 Highlights
- South America – Trail Born expands into South America with projects in Brazil and Mexico
- Asia – Continued growth in Asia with new projects planned in Japan, South Korea, and Indonesia
- Europe – New projects planned in France, Norway, and Italy, and in the United Kingdom, there will be a new project in Scotland, with continued support for existing UK initiatives
- North America – A balanced geographic approach continues with new projects in California, Oregon, and Vermont.
Long-Term Commitment to Trails and Community
Trail born reflects SHIMANO’s belief that world-class riding experiences are built from the ground up, through collaboration with local trail builders, advocacy groups, and communities. By supporting sustainable trail development across diverse regions, Trail Born aims to ensure that mountain biking continues to grow responsibly and inclusively for generations to come.
To learn more about the Shimano Trail Born program and the projects its supporting around the world, head to the Shimano website.
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