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    Adidas Turns Anthony Edwards’ $25,000 Fine Into Marketing Mayhem With Bold AE 2 Commercial

    Gossip
    Runfyers
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    The NBA fined Anthony Edwards of the Minnesota Timberwolves for violently tossing the game ball into the stands on Thursday. Edwards’ actions resulted in a $25,000 fine, announced by James Jones, the executive vice president, head of basketball operations.

    The incident occurred at halftime of the Wolves’ 124-121 win over the Portland Trail Blazers. Following the fine, Adidas saw it as an opportunity to market Edwards’ AE 2. Posted on the internet, it showed the NBA star talking to his accountant, who was preparing a boatload of cash.

    In the commercial, the accountant told Edwards that the money was for special cases where he’d get into it with other players or officials. He told the four-time All-Star that they prepared $430,000, just in case he gets fined by the league.

    “ You really think I’mma slow down now that I got the 2s?” Edwards said. “Man, look at them.

    “You see that? That’s the difference between a floater and a poster set. They got them fangs, gonna keep me stable. And they strong, too.”

    Anthony Edwards told his accountant that he won’t slow down and that Adidas should “double up.” The release of the ad was perfect timing for the brand. According to Spotrac, Edwards has been fined 11 times this season. The last time he was fined was on Feb. 2 for getting a technical foul.

    Since the release of his signature shoes, Adidas has been praised for its marketing campaign. It has been simple, entertaining and charismatic. It has fit the personality that Edwards has presented to fans, fitting it perfectly.

    Adidas has continued to stick to the style that has worked for the company and Edwards, and fans have enjoyed them.

    Anthony Edwards’ fan beat cancer

    In January 2025, Anthony Edwards met a young fan who was battling cancer. The kid, Luca, gifted the NBA star an orange wristband that says “Love Like Luca.” Edwards promised the fan that he would wear the wristband for the rest of his career.

    The Wolves declared on Thursday that Luca had overcome cancer on social media. They posted on X about the significant progress of the young fan.

    Since meeting the fan, Anthony Edwards has had the orange wristband with him. He has kept his promise of wearing it in every game. According to Bleacher Report, the news was confirmed ahead of the Wolves’ game against the LA Clippers on Thursday.