Today, we learned that Knolly Bikes is joining the growing list of brands moving into restructuring as it navigates some of the most challenging times for the cycling industry. Knolly’s Founder and CEO, Noel Buckley, tells us that their bank, RBC (the Royal Bank of Canada), has chosen to call in their account. This leaves Knolly and Buckley in the difficult position of evaluating its restructuring options in what is already a challenging financial landscape.
Knolly is, and has always been, a smaller, “shore-born” core mountain bike brand, crafting a range of durable, hard-charging bikes and building a loyal following. Buckley tells us that he and his team have already been working hard to adapt to the current market. He says that by “restructuring costs, tightening operations, and doing the difficult work of right-sizing the business,” Knolly was making progress toward its goal and was hopeful for the future.
Buckley goes on to say that he has begun evaluating restructuring options and is hopeful that Knolly can find a good path forward. In the meantime, he and Knolly are prioritizing the needs of its staff and active customers. Buckley also mentions that he does not believe this is the end, and that the brand has been actively developing new models, which were soon to be released.
We’re hopeful that Knolly is able to work out a solution and stay afloat. We’ll keep our fingers crossed. For more info, you can read the full press release below or find it on the Knolly Bikes website.
Press Release: March 19, 2026
A Message from Noel Buckley
I’m going to keep this simple because you deserve that.
The last few years have been the hardest this industry has ever seen, and Knolly has not been immune. But we have been fighting through it: restructuring costs, tightening operations, and doing the difficult work of right-sizing the business to match a new reality. We were making progress.
That progress was cut short. Our bank, RBC, has made the decision to call in our account. This comes at a time when RBC is posting record annual profits, $20.4 billion last fiscal year. RBC has been consolidating aggressively, and small businesses like ours are feeling the consequences. In an already concentrated Canadian banking landscape, the options for companies in our position are narrowing, not widening.
I’m not here to litigate our bank’s priorities. But when a business is doing the hard work of recovery and its lender chooses to write down the account rather than work through it — while posting the most profitable year in Canadian banking history — the community that supports us deserves to know that.
I want to be direct about what this means and what it doesn’t.
What it means: We are now in a position where we must evaluate all restructuring options to determine the best path forward. That process is underway. I expect to have more clarity within the coming weeks and will share it as soon as I have it.
What it doesn’t mean: This is not an obituary. I started Knolly in a garage because I believed I could build a better bike. I still believe that. The question in front of me right now isn’t whether Knolly should exist- it’s what Knolly needs to look like to keep existing. We have been in active development and on the cusp of releasing several new models before these recent events occurred.
Our highest priorities right now are two things: taking care of our staff, and taking care of our active customers. Those are the people who have put their trust in us most directly, and they will be at the centre of every decision we make from here. At this time we are confident that we won’t leave any customers hanging: we have already satisfied the vast majority of open orders and are actively resolving the few that remain.
To our dealers: you have been the backbone of this brand. I’m not going to make promises I can’t keep today, but protecting those relationships is central to every conversation we’re having.
To our riders: your bikes are not going anywhere. Knolly frames are built to outlast trends- that was always the point. I will keep you informed, honestly and without spin. That’s the only way I know how to do this.
More to follow.
Noel Buckley
Founder & CEO, Knolly Bikes
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