The BOLDERBoulder 10K is proud to announce a new partnership with Boulder-based Joggy, naming the fast-growing local brand as the Official and Exclusive Energy Drink of the BOLDERBoulder.
As one of the most iconic road races in the country, the BOLDERBoulder continues to align with partners that reflect the spirit, health, and innovation of the Boulder community. Joggy, a locally founded company competing in the highly competitive energy drink category, stands out for its commitment to clean ingredients and performance-driven nutrition.
Partnering with a Boulder-born brand like Joggy is a natural fit for the BOLDERBoulder. Their focus on quality, energy, and community aligns perfectly with our mission to create an unforgettable race-day experience for our participants. – Cliff Bosley, Race Director of the BOLDERBoulder 10K.
Joggy distinguishes itself in the energy drink market as a USDA Organic-certified product, an uncommon achievement in a category often dominated by synthetic ingredients. This commitment to organic, high-quality fueling makes Joggy a unique addition to the BOLDERBoulder experience.
As part of the partnership, Joggy will be integrated across multiple touchpoints throughout race weekend:
- Official and Exclusive Energy Drink of the BOLDERBoulder 10K
- Featured as the Official Snack Bag Partner, with Joggy products included for participants
- Served to runners at the finish line in Balch Fieldhouse, helping athletes refuel and recover
- Hosting an interactive Joggy Lounge at the BOLDERBoulder Race Day Expo, offering samples and engagement opportunities for participants and spectators
I grew up here racing the BOLDERBoulder as a little girl and am thrilled to be bringing Joggy Energy to the most iconic 10K in the country. See you at the finish line. – Tyler Haney, Founder and CEO, Joggy
With more than 50,000 participants and 80,000 spectators expected on Memorial Day, the BOLDERBoulder provides the perfect stage to showcase Joggy’s innovative approach to energy and hydration