{"id":180056,"date":"2025-05-13T10:35:15","date_gmt":"2025-05-13T10:35:15","guid":{"rendered":"https:\/\/sports.runfyers.com\/index.php\/2025\/05\/13\/we-didnt-see-this-coming-this-eddy-merckx-x-capri-sun-bike-is-the-most-unexpected-collab-weve-seen-all-year\/"},"modified":"2025-05-13T10:35:15","modified_gmt":"2025-05-13T10:35:15","slug":"we-didnt-see-this-coming-this-eddy-merckx-x-capri-sun-bike-is-the-most-unexpected-collab-weve-seen-all-year","status":"publish","type":"post","link":"https:\/\/sports.runfyers.com\/index.php\/2025\/05\/13\/we-didnt-see-this-coming-this-eddy-merckx-x-capri-sun-bike-is-the-most-unexpected-collab-weve-seen-all-year\/","title":{"rendered":"We didn&#8217;t see this coming: This Eddy Merckx x Capri-Sun bike is the most unexpected collab we&#8217;ve seen all year"},"content":{"rendered":"<p><\/p>\n<div id=\"article-body\">\n<p>Capri-Sun and <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.cyclingnews.com\/features\/eddy-merckx-why-the-cannibal-is-the-greatest-cyclist-of-all-time\/\" data-before-rewrite-localise=\"https:\/\/www.cyclingnews.com\/features\/eddy-merckx-why-the-cannibal-is-the-greatest-cyclist-of-all-time\/\" target=\"_blank\" rel=\"noopener\">Eddy Merckx<\/a> bikes have teamed up to create a limited edition Eddy Merckx P\u00e9v\u00e8le C bike that&#8217;s painted in custom Capri-Sun colours to raise money for War Child, an organisation that supports children affected by war.<\/p>\n<p>No, Capri-Sun and Eddy Merckx were not a pairing I was expecting to see pop up in my email inbox this morning, but the brands have a history in cycling together that goes back a long way.\u00a0<\/p>\n<aside data-block-type=\"embed\" data-render-type=\"fte\" data-skip=\"dealsy\" data-widget-type=\"seasonal\" class=\"hawk-base\"\/>\n<p class=\"paywall\" aria-hidden=\"true\">Capri-Sun soft drinks can be purchased in over 100 countries worldwide, and more than six billion of the pouch-based drinks are sold every year. I, like many others, I suspect, walk past the popular drinks in my local store several times a week.\u00a0<\/p>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-nosnippet=\"\">\n<span class=\"bg-secondary-500 text-white text-lg font-bold uppercase py-1 px-2 leading-[1.625rem] sm:leading-[6px] sm:text-sm\"><br \/>\nYou may like<br \/>\n<\/span><\/p>\n<\/aside>\n<p class=\"paywall\" aria-hidden=\"true\">The drinks brand has worked with two of sport&#8217;s greatest icons in the past, Muhammad Ali and a familiar name to cycling fans worldwide, Eddy Merckx &#8211; generally regarded as the greatest cyclist of all time, although <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.cyclingnews.com\/riders\/tadej-pogacar\/\" data-before-rewrite-localise=\"https:\/\/www.cyclingnews.com\/riders\/tadej-pogacar\/\" target=\"_blank\" rel=\"noopener\">Tadej Poga\u010dar<\/a> may lay claim to that title in years to come.\u00a0<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">Capri-Sun has a history of cycling team sponsorship. The brand sponsored the<br \/>Capri Sonne &#8211; Campagnolo &#8211; Merckx pro cycling team in 1982. Peter Winnen won stage 17 of the Tour de France for the team that year. Capri-Sun also sponsored a women&#8217;s pro team in the early 2000s.<\/p>\n<figure class=\"paywall van-image-figure inline-layout\" data-bordeaux-image-check=\"\" aria-hidden=\"true\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:4283px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:149.99%;\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/boMCVb6gNDp44WFLQPdXCa-320-80.jpg.webp 320w, https:\/\/cdn.mos.cms.futurecdn.net\/boMCVb6gNDp44WFLQPdXCa-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/boMCVb6gNDp44WFLQPdXCa-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/boMCVb6gNDp44WFLQPdXCa-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/boMCVb6gNDp44WFLQPdXCa-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/boMCVb6gNDp44WFLQPdXCa-1200-80.jpg.webp 1200w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\"\/><\/picture><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"caption-text\">The bike uses a classic Eddy Merckx font\u00a0 <\/span><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Eddy Merckx)<\/span><\/figcaption><\/figure>\n<p class=\"paywall\" aria-hidden=\"true\">The two brands have resurrected their partnership to create a custom-painted bike that will go on sale on the 16th of May, which is the International Day of Living Together in Peace.<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">Available until September, the bike will cost \u20ac5,575 and all profits will go to <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.warchild.net\/\" target=\"_blank\" data-url=\"https:\/\/www.warchild.net\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" rel=\"noopener\">War Child,<\/a> an organisation that provides support to children affected by war, including education, protection and psychological care.\u00a0<\/p>\n<div id=\"slice-container-newsletterForm-articleInbodyContent-fQm2iNfhkFbQDw3Wutpkha\" class=\"slice-container newsletter-inbodyContent-slice newsletterForm-articleInbodyContent-fQm2iNfhkFbQDw3Wutpkha slice-container-newsletterForm\">\n<div data-hydrate=\"true\" class=\"newsletter-form__wrapper newsletter-form__wrapper--inbodyContent\">\n<div class=\"newsletter-form__container\">\n<section class=\"newsletter-form__top-bar\"\/>\n<section class=\"newsletter-form__main-section\">\n<p class=\"newsletter-form__strapline\">The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paywall\" aria-hidden=\"true\">The carbon fibre bike will have a Shimano 105 Di2 groupset and carbon wheels, plus a 38mm tyre clearance. Customers will also be able to custom-spec the frames on the Eddy Merckx website configurator.\u00a0<\/p>\n<figure class=\"paywall van-image-figure inline-layout\" data-bordeaux-image-check=\"\" aria-hidden=\"true\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:6780px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:77.20%;\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/yuWaBRyTvWsrpNBLdLZ3n-320-80.jpg.webp 320w, https:\/\/cdn.mos.cms.futurecdn.net\/yuWaBRyTvWsrpNBLdLZ3n-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/yuWaBRyTvWsrpNBLdLZ3n-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/yuWaBRyTvWsrpNBLdLZ3n-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/yuWaBRyTvWsrpNBLdLZ3n-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/yuWaBRyTvWsrpNBLdLZ3n-1200-80.jpg.webp 1200w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\"\/><img decoding=\"async\" src=\"https:\/\/cdn.mos.cms.futurecdn.net\/yuWaBRyTvWsrpNBLdLZ3n.jpg\" alt=\"A Team Capri Sun rider in 1982\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/yuWaBRyTvWsrpNBLdLZ3n-320-80.jpg 320w, https:\/\/cdn.mos.cms.futurecdn.net\/yuWaBRyTvWsrpNBLdLZ3n-480-80.jpg 480w, https:\/\/cdn.mos.cms.futurecdn.net\/yuWaBRyTvWsrpNBLdLZ3n-650-80.jpg 650w, https:\/\/cdn.mos.cms.futurecdn.net\/yuWaBRyTvWsrpNBLdLZ3n-970-80.jpg 970w, https:\/\/cdn.mos.cms.futurecdn.net\/yuWaBRyTvWsrpNBLdLZ3n-1024-80.jpg 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/yuWaBRyTvWsrpNBLdLZ3n-1200-80.jpg 1200w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" loading=\"lazy\" data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/yuWaBRyTvWsrpNBLdLZ3n.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/yuWaBRyTvWsrpNBLdLZ3n.jpg\"\/><\/picture><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"caption-text\">Here is Peter Winnen in the original Capri-Sonne jersey in 1982 <\/span><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: BCF Media)<\/span><\/figcaption><\/figure>\n<p class=\"paywall\" aria-hidden=\"true\">A team Capri-Sonne 1980s replica cycling jersey will also be available to match the bike.\u00a0<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">The Eddy Merckx brand was bought by Ridley in 2017, and the parent company, Belgian Cycling Factory, <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.cyclingnews.com\/news\/eddy-merckx-bikes-relaunch\/\" data-before-rewrite-localise=\"https:\/\/www.cyclingnews.com\/news\/eddy-merckx-bikes-relaunch\/\" target=\"_blank\" rel=\"noopener\">relaunched the Merckx brand<\/a> early last year.\u00a0<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">\u201dAt Belgian Cycling Factory, we want to improve people&#8217;s lives through cycling. This partnership does exactly that,&#8221; explained its CEO, Jochim Aerts. &#8220;Especially in these times, such a collaboration is very rewarding. It brings together Eddy Merckx heritage, a big splash of cycling fun and a shared commitment to War Child.&#8221;<\/p>\n<\/div>\n<p><a href=\"https:\/\/www.cyclingnews.com\/news\/we-didnt-see-this-coming-this-eddy-merckx-x-capri-sun-bike-is-the-most-unexpected-collab-weve-seen-all-year\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Capri-Sun and Eddy Merckx bikes have teamed up to create a limited edition Eddy Merckx P\u00e9v\u00e8le C bike that&#8217;s painted in custom Capri-Sun colours to raise money for War Child, an organisation that supports children affected by war. No, Capri-Sun and Eddy Merckx were not a pairing I was expecting to see pop up in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":180057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6804],"tags":[],"class_list":{"0":"post-180056","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cycling"},"_links":{"self":[{"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/180056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=180056"}],"version-history":[{"count":0,"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/180056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/180057"}],"wp:attachment":[{"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=180056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=180056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=180056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}