{"id":19436,"date":"2023-03-13T18:56:52","date_gmt":"2023-03-13T18:56:52","guid":{"rendered":"https:\/\/sports.runfyers.com\/index.php\/2023\/03\/13\/lazer-wout-van-aert-team-up-for-first-ever-red-bull-branded-helmet-for-the-masses\/"},"modified":"2023-03-13T18:56:52","modified_gmt":"2023-03-13T18:56:52","slug":"lazer-wout-van-aert-team-up-for-first-ever-red-bull-branded-helmet-for-the-masses","status":"publish","type":"post","link":"https:\/\/sports.runfyers.com\/index.php\/2023\/03\/13\/lazer-wout-van-aert-team-up-for-first-ever-red-bull-branded-helmet-for-the-masses\/","title":{"rendered":"Lazer & Wout Van Aert Team Up for First-Ever Red Bull-Branded Helmet For the Masses"},"content":{"rendered":"

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Helmet company Lazer and extreme-sports-affiliated energy drink maker Red Bull announced today the release of two Red Bull-branded helmets. The occasion marks the first time non-Red Bull-sponsored athletes can sport the logo on their skulls (via conventional consumer channels). <\/p>\n

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Lazer and Red Bull partnered with professional cyclist Wout Van Aert to launch the helmets, which are Red Bull-themed editions of Lazer\u2019s Vento KinetiCore and Strada KinetiCore models. <\/p>\n

\u201cLazer always has been my favorite helmet brand, even before I became a professional athlete. To celebrate our long-lasting and successful collaboration, I was offered to create my very own helmet design,\u201d Van Aert shared in a press release. <\/p>\n

Red Bull styling, rotational protection<\/h2>\n

The helmets are styled in the shimmery Red Bull blue, accented with white font and with a subtle Red Bull logo adorning the top rear. And while unlikely to give anybody wings, they might inspire riders to send with a little extra verve \u00e0 la Red Bull Rampage<\/a>. In case extra stoke leads to extra crashes, both helmets are 5-star rated by Virginia Tech. <\/p>\n