{"id":240122,"date":"2026-04-24T11:00:00","date_gmt":"2026-04-24T11:00:00","guid":{"rendered":"https:\/\/sports.runfyers.com\/index.php\/2026\/04\/24\/tasted-at-sea-otter-lachlan-mortons-pretty-great-instant-coffee\/"},"modified":"2026-04-24T11:00:00","modified_gmt":"2026-04-24T11:00:00","slug":"tasted-at-sea-otter-lachlan-mortons-pretty-great-instant-coffee","status":"publish","type":"post","link":"https:\/\/sports.runfyers.com\/index.php\/2026\/04\/24\/tasted-at-sea-otter-lachlan-mortons-pretty-great-instant-coffee\/","title":{"rendered":"Tasted at Sea Otter: Lachlan Morton\u2019s Pretty Great Instant Coffee"},"content":{"rendered":"

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If you\u2019ve been following road or gravel cycling in recent years, then Lachlan Morton<\/a> needs no introduction. The Australian cyclist originally made a name for himself as a professional road racer before charting his own path of endurance challenges and gravel racing. From an Eversting World Record, his own \u201cAlt Tour,\u201d<\/a> a record-setting lap around Australia<\/a>, a 1st place finish at Unbound gravel in 2024, and many, many more impressive accomplishments, Morton clearly enjoys riding a bike, and he\u2019s obviously pretty darn good at it, too.<\/p>\n

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What many people may not know is that Morton is the CEO of a small company called Pretty Great Instant, which makes and sells instant coffee. Morton and his business partners came together \u201cin 2020 through a shared love of coffee and adventure,<\/em>\u201d with the stated goal of \u201ccreating the best instant coffee in the world<\/em>.\u201d The brand is based in Sacramento, CA, near Morton\u2019s current home in the California foothills.<\/p>\n

Pretty Great Instant claims to use only high-quality, single-origin beans responsibly sourced from small farms around the world. Those beans are roasted in-house and then brewed into espresso in small batches. The coffee is then freeze-dried \u201cusing the most innovative technology available to carefully preserve the flavor<\/em>,\u201d then portioned and packed for shipping to adventurers the world over. <\/p>\n

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They’re both great.<\/figcaption><\/figure>\n

I\u2019ve been hearing about Pretty Great Instant for years, but have never had a chance to try it. Until the other day, while wandering around at Sea Otter. I was checking out some new tires and the Neuhaus NOVA32 on display in the Vittoria tires booth when I noticed that Pretty Great Instant was on hand, providing free samples of both hot and cold coffee. Morton\u2019s wife, Rachel, was happy to chat about the product, pour me a cup of cold brew, and even send me packing with a few samples to enjoy later.<\/p>\n

Given that most instant coffee has traditionally tasted like absolute garbage, I generally avoid it at all costs and only drink it in a pinch. So, I was pleasantly surprised when the Brazil cold brew in my hand actually tasted like real, good coffee. Rachel informed me that this variety was specifically made for cold brewing with a lighter roast, less acidic taste, and balanced flavor. But it can also be enjoyed hot, as with all of Pretty Great Instant\u2019s coffees.<\/p>\n

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Way better than a pack of smokes.<\/figcaption><\/figure>\n

I was lucky to bring five-packs of the Guatemala and Brazil Instant coffees home with me, and I\u2019ve tried them both hot and cold. To be honest, they are both pretty great either way, but I prefer the slightly bolder flavor of the medium-roast Guatemala hot and the lighter-roast Brazil as a cold brew. Regardless, Pretty Great Instant blows every other instant coffee I\u2019ve ever tried out of the water. It tastes like regular, high-quality coffee, and it\u2019s so easy to make that it almost hurts.<\/p>\n

I\u2019m glad I finally got the chance to try it, because now I\u2019ll absolutely be buying more for my upcoming summer adventures. I won\u2019t be setting any ultra-distance world records like Morton, but this will undoubtedly make my morning coffee routine in my truck camper a heck of a lot easier, faster, and less messy. So, whether you\u2019re bikepacking, backpacking, camping for a weekend bike race, or whatever other adventure that requires coffee, I recommend checking out Pretty Great Instant. It\u2019s super easy to make, and it actually tastes pretty great.\u00a0\u00a0<\/p>\n

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Just add water.<\/figcaption><\/figure>\n

Currently, Pretty Great Instant has Guatemala and Brazil varieties as well as Brazil Decaf for sale on their website. They sell their coffee in five-serving boxes for $15, or get the sampler (one box of each variety) for $25. The \u201c30 Day Bag\u201d has 30 servings for $45 and is undoubtedly the best deal. You can also become a subscriber and receive a 30 Day Bag every 15 or 30 days, and save 10% each time.<\/p>\n

Check it out at itsprettygreat.com<\/a><\/em><\/p>\n

Follow on Instagram @prettygreatinstant<\/a><\/p>\n

The post Tasted at Sea Otter: Lachlan Morton\u2019s Pretty Great Instant Coffee<\/a> appeared first on Bikerumor<\/a>.<\/p>\n