I started this blog in 2007. It seems like only yesterday to me, but that\u2019s a long time\u2013so long ago rim brakes on road bikes were normal, gravel bikes didn\u2019t exist, and mountain bikes still came with 26\u2033 wheels:<\/p>\n Even though I called my blog \u201cBike Snob,\u201d I didn\u2019t really know much. Granted, to this day I\u2019m constantly amazed by how little I know, but back then I really<\/em> didn\u2019t know anything. New York City may be a global financial and media titan, but as far as cycling goes it\u2019s\u2026well, I wouldn\u2019t call it a \u201cbackwater\u201d exactly, but it\u2019s fairly staid and traditional, or at least it was back then. Certainly there\u2019s a tremendous amount of cycling history here, and a deep heritage of bicycle racing, and of bicycle delivery, and of advocacy. Yet while there was plenty of grit and\/or extravagance to be found depending on your wont, overall it lacked the exuberance of some of these other bike scenes, probably because people are just too busy for that sort of thing here. Or at least that\u2019s how it seemed to me, a fairly staid and traditional person who would have sooner joined a minyan<\/em> than a Critical Mass ride.<\/p>\n Of course, when it comes to local bike scenes, the most exuberant of all (at least when I started this blog) was Portland. (The one in Oregon.) And yet this was one of the many things I still didn\u2019t know at the time. My friend had gone out there for Cyclocross Nationals (I don\u2019t remember the year) and come back with an enthusiastic report, but I didn\u2019t really know anything about the then-cutting-edge bicycle infrastructure, or the zany theme rides, nor did I realize that Chris King had moved there or that it was becoming the hub of the American bicycle industry. I just figured all the high-end bike companies that weren\u2019t in Europe were in like Colorado or California or whatever.<\/p>\n This changed almost as soon as I started this blog, and people started sending me links to stories about everything we\u2019ve since come to associate with Portland. (Smugness, weirdness for weirdness\u2019s sake, etc.) It would be several years before the TV show \u201cPortlandia\u201d came out and Portland became a byword for that sort of thing, and the source for much of the material people forwarded me (at least insofar as it intersected with bikes) was a blog called BikePortland.org<\/a>. So I immediately felt nostalgic when I learned founder Jonathan Maus is stepping away from the blog after over 20 years<\/a>:<\/p>\n I hadn\u2019t visited BikePortland in awhile. Part of the reason for this is that Portland is no longer the Beacon of Bike Dorkdom it once was, as Maus himself admits:<\/p>\n I think in Portland, there\u2019s many, many reasons why the sort of shine came off the apple for us when it came to being this biking utopia city or having that really strong brand. I never said this before, but we got high off our own supply. We got so navel-gazey and just so into ourselves. And I\u2019ll fully admit that I was part of that, in a sense of: I think we just got complacent.<\/em><\/p>\n We started to think we were so cool and we were so bikey that we just maybe stopped looking at the fundamentals and stopped working hard and stopped being grateful and really working with intention to keep moving the needle maybe. I think that was part of it.<\/em><\/p>\n Another reason is that, while I begrudge nobody their beliefs, the ones to which Portlanders subscribe can be difficult to take. At first it\u2019s funny, but after awhile visiting the site felt like showing up at a party where everyone\u2019s doing hard drugs. \u201cYeah, not for me,\u201d I\u2019d think, and realize it was best just to leave. Perhaps this too played a role in the \u201cshine coming off the apple\u201d of Portland, as Maus puts it above. At least for an outside observer, after awhile the news coming out of Portland was no longer endearing.<\/p>\n Also, as of next year I too will have been blogging for 20 years. Many of the other blogs that were popular in my heyday have long since vanished, but BikePortland has been a mainstay all this time, and now here he is \u201cletting go of the rope:\u201d<\/p>\n I have this vision in my head of like skiing behind a boat for some reason and I\u2019m holding this rope, but I feel like that\u2019s the kind of image I think of when I think of Bike Portland sometimes. I\u2019m holding this rope and I just can\u2019t let it go and it\u2019s tugging me. I\u2019ve never really let go of the rope. I mean, even when I took vacations, my family would be sleeping and I would wake up early, open up my laptop and have to check in and write posts. I was just so consumed by it.<\/em><\/p>\n This last week\u2019s been the first time where I just dropped it all. I just said, \u201cI\u2019m done. I\u2019m just not going to hold onto this anymore.\u201d The hardest thing about doing something like this for so long and doing it the way I did was that you\u2019re just on this treadmill and I can\u2019t, it\u2019s hard to do anything else unless I just get off and create space and look back at it from a distance.<\/em><\/p>\n It kinda makes you think. (Or at least it does if you\u2019re the curator of another dinosaur of a bike blog.) This is either a sign that I too should let go of the rope, or else zip-tie myself to it until I can\u2019t even stand anymore and let the speedboat drag my body around like a dummy until it runs out of gas so I can \u201cwin,\u201d I\u2019m not sure which. The line between dedication and stupidity is a fine one indeed, and if I\u2019m being charitable I probably crossed from the former side of it to the latter by around 2011. But in 2010 my blog was only three, I had recently left my job to be a full-time bicycle bullshit artist, my first book was about to come out, and I went out to Portland to do a story for Outside<\/a>:<\/p>\n I\u2019d sold them on this idea that I\u2019d test the concept of the bike culture by going out to Portland anonymously and seeing if it would sustain me\u2013like I\u2019d find a place to stay and work as a messenger or something and really live the life\u2013but once I got there I just stayed in the Ace Hotel for a few days and then in a half-hearted attempt at authenticity I moved to a slightly cheaper, slightly less hip hotel across the street. I also met the big bike industry \u201cinfluencers\u201d (I don\u2019t think people were using that term yet) of the era, which at that point was centered around the whole proto-gravel Rapha \u201cepic\u201d thing<\/a>. So I really didn\u2019t go too far out of my comfort zone, though I did go to some weird house, which was scarier than it sounds, and was like the house in \u201cThe Young Ones\u201d if nobody was even remotely funny:<\/p>\n I also reached out to Jonathan Maus, who was kind enough to take a meeting with a complete stranger:<\/p>\n So, using my real name, I contact Jonathan Maus, editor\/writer of the widely read news blog\u00a0BikePortland.org, and simply tell him I\u2019m an adrift New Yorker seeking a greater understanding of Portland\u2019s bike culture. He not only replies but invites me to his office, next door to a coffee shop with a \u201cbike-thru\u201d window.<\/em><\/p>\n So while perhaps his hiatus will be short-lived, this nevertheless feels like the end of an era. Indeed, in the years I\u2019ve been administering the blog I\u2019ve send the end of many things: the fixie craze, the mechanical drivetrain, the triple<\/a>, and Portland as America\u2019s number one bicycle city, to name just a few. Sometimes I imagine myself back in Brooklyn in 2007. The front door opens, and some old hairy guy wheels a Rivendell into the apartment. Holy crap, it\u2019s Future Me!<\/p>\n \u201cYou\u2019re not gonna believe it! All bikes run on batteries now, everyone\u2019s obsessed with this stuff called \u2018gravel,\u2019 and the wheels are enormous<\/a>!\u201d<\/p>\n Hey, nobody wants to start cycling, so the best you can do is sell bikes to the people who are cycling already:<\/p>\n Some in the cycling industry have said\u00a032in wheels won\u2019t bring more people into cycling, but it\u2019s simply a tactic to get more sales from people who already cycle. When I put this to Hitchens he replied, \u201cWell, of course\u201d.\u00a0<\/em><\/p>\n Of course, there are too many new bikes as it is, but they\u2019re not \u201cinnovative\u201d enough:<\/p>\n But this relates to another issue that has plagued the industry for several years: overstocking. Ever since the Covid pandemic and ensuing economic downturn, cycling companies have been trying to shift products, which Hitchens says has hindered innovation.\u00a0<\/em><\/p>\n It really is hard to keep on holding that rope.<\/p>\n![\"\"](\"https:\/\/i0.wp.com\/bikesnobnyc.com\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-27-104135.png?resize=736%2C246&ssl=1\")
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\nLike this:<\/h3>\n