<\/p>\n
SGA is even trying to play to the refs in the court of law.<\/p>\n
The NBA\u2019s reigning MVP Shai Gilgeous-Alexander has sent a legal warning to a fantasy sports company that made a board game mocking the Oklahoma City guard\u2019s notorious flops.<\/p>\n
The Thunder star\u2019s lawyers demanded that Underdog Sports stop using SGA\u2019s name and likeness after it created a game called \u2018Unethical Hoops\u2019 based on the kids\u2019 classic Operation \u2014 in which a buzzer goes off anytime SGA is touched, the Athletic reported.<\/p>\n
Watch every game of the 2026 NBA Conference Finals LIVE with ESPN on Kayo Sports | New to Kayo? Join now and get your first month for just $1 ><\/a><\/i><\/b><\/p>\n Underdog Sports recently held a contest giving away 100 copies of the game during the Western Conference Finals \u2014 where the Thunder are one game away from eliminating the San Antonio Spurs and facing the Knicks in the finals.<\/p>\n Phoenix Suns forward Dillon Brooks promoted the game in the contest advertisements.<\/p>\n SGA\u2019s lawyers told the company to \u201cpermanently cease and desist from any and all use of Mr. Gilgeous-Alexander\u2019s [name, image and likeness] in any and all media, including but not limited to your website (including the Unethical Hoops Website), apps, social media accounts, digital marketing and advertisements, promotional emails, push notifications, affiliate or influencer placements, and any physical goods including but not limited to the board game advertised on the Unethical Hoops Website.\u201d<\/p>\n All board games must be destroyed, the letter from SGA\u2019s reps, according to lawyers ArentFox Schiff LLP \u2014 who may or may not have heard of the Streisand Effect.<\/p>\n The website was still live as of Thursday morning.<\/p>\n SGA been widely mocked during the NBA playoffs for his ability to draw fouls and get to the free throw line \u2014 with fans accusing him of flopping and questioning his style of play and whether or not it\u2019s \u201cethical\u201d basketball.<\/p>\n In the last four years, he has attempted 391 more free throws than the next-closest player, according to the Athletic.<\/p>\n In this postseason SGA has made 120 free throws and 114 field goals.<\/p>\n SGA, who won the league\u2019s Most Valuable Player award this year and last year, shrugged off the criticism.<\/p>\n \u201cIt does nothing,\u201d Gilgeous-Alexander said after game against the Spurs.<\/p>\n \u201cDoesn\u2019t fuel me, doesn\u2019t discourage me. It\u2019s part of the game. I\u2019ve been dealing with it a long time. I don\u2019t really hear it. I\u2019m focused on what\u2019s going on on the court.\u201d<\/p>\n This article originally appeared on the New York Post<\/a> and was reproduced with permission<\/i><\/b><\/p>\n<\/div>\n