The team announced it has terminated its partnership with Zondacrypto<\/a>, effective immediately, citing breaches of contract. We don’t know exactly what that breach of contract is, but we do know what it means for the team. The Women\u2019s WorldTour squad will now race (again) as CANYON\/\/SRAM, while the development team returns to CANYON\/\/SRAM Generation.<\/p>\n Simple enough on paper. In reality? <\/em><\/strong>That\u2019s a mid-season rebrand, new kit, updated equipment, digital changes, UCI paperwork, and probably a few very tired people staring at logo files. But these are professionals, and there are no changes to the equipment they are using, so think of it as a new kit colorway. <\/p>\n The team says the transition is already underway, with branding updates across clothing, bikes, online platforms, and official UCI channels expected to be fully wrapped by August 1, 2026.<\/p>\n Not ideal timing. But bike racing rarely waits for a clean pause in action for a sponsor shake-up.<\/p>\n This is not a case of a program suddenly looking for its footing. CANYON\/\/SRAM has been one of the defining teams in modern women\u2019s cycling for more than a decade, with a resume that includes an overall win at the Tour de France Femmes avec Zwift, multiple world champion titles, the Zwift Academy, and the creation of CANYON\/\/SRAM Generation.<\/p>\n That Generation program is a big one. It wasn\u2019t just a nice idea bolted onto a WorldTour team. It gave young riders a real pathway into the top level of women\u2019s racing, and it helped set the tone for what development should look like in the sport.<\/p>\n So yes, losing a naming partner mid-season is a headache. But this doesn\u2019t read like a team in panic mode. It reads like a team cutting the cord and getting back to work.<\/p>\n Team Manager Ronny Lauke <\/span>put it plainly\u00a0<\/strong>“The organization had respected its contractual obligations and legal procedures, but was ready to draw a line and move forward.” <\/strong><\/em><\/p>\n The timing is spicy because CANYON\/\/SRAM\u2019s WorldTour squad heads straight into the Giro d\u2019Italia Women, which starts May 30. The team says it will target both stage wins and GC ambitions in Northern Italy.<\/p>\n The Tour de France Femmes avec Zwift is still on the board, too. The team says its ambitions to fight for the overall at the WorldTour level remain unchanged. In other words, the name on the jersey may be changing, but the race plan isn\u2019t.<\/p>\n Meanwhile, CANYON\/\/SRAM Generation gets a short reset after podium rides across three stage races in the Czech Republic and Austria. The development squad returns June 12 at the Tour F\u00e9minin des Pyr\u00e9n\u00e9es, with the Col du Tourmalet on the menu.<\/p>\n Mostly the look. The bikes are still Canyon. The drivetrain identity is still SRAM. The structure, riders, staff, and long-term team project remain intact. What changes is the Zondacrypto branding disappearing from the program.<\/p>\n That matters visually, of course. CANYON\/\/SRAM has always had one of the most recognizable looks in the women\u2019s peloton; loud kits, sharp bike paint jobs, and a brand identity that stood out in the bunch. The return to the cleaner CANYON\/\/SRAM name feels familiar because it is.<\/p>\n Behind the scenes, though, this is a pile of work. Updating kits, bikes, websites, social channels, sponsor assets, race registrations, and UCI documents mid-season is not exactly a rest-day massage.<\/p>\n But from the outside, the message is clear: the team is stable, the calendar is moving, and the goals haven\u2019t changed.<\/p>\n The Zondacrypto chapter is over. The double slash remains.<\/em><\/p>\n Now comes the harder part: racing like nothing happened.<\/p>\n Canyon\/\/SRAM<\/em><\/a><\/p>\n The post Did Pro Cycling\u2019s Crypto Bubble Burst? Canyon\/\/SRAM Women\u2019s Team Drops Zondacrypto!<\/a> appeared first on Bikerumor<\/a>.<\/p>\n![\"2025](\"https:\/\/bikerumor.com\/wp-content\/uploads\/2025\/01\/2025-Canyon-SRAM-ZondaCrypto-pro-womens-cycling-team-kit_seamless-sleeve-gripper-detail-jpg.webp\")
<\/a>![\"Canyon](\"https:\/\/bikerumor.com\/wp-content\/uploads\/2026\/04\/Canyon-Endurace-CFR-Zoe-.jpg\")
<\/a>Same Team | Familiar Name<\/h3>\n
![\"roastmedia_BOA_Canyon-Sram\"](\"https:\/\/bikerumor.com\/wp-content\/uploads\/2024\/09\/roastmedia_BOA_Canyon-Sram_final_119-2100x1400-3312c4e2-9d36-48df-8a97-98f8454340c1-jpg.webp\")
<\/a>What Lays Ahead – Giro Starts Now, Tour Still Looms<\/h3>\n
![\"rapha-canyon-sram-pro-team-kit-womens\"](\"https:\/\/bikerumor.com\/wp-content\/uploads\/2020\/02\/rapha-canyon-sram-pro-team-kit-womens.jpg\")
<\/a>What Actually Changes?<\/h3>\n
![\"tour](\"https:\/\/bikerumor.com\/wp-content\/uploads\/2023\/07\/tour-de-france-femmes-out-in-front-canyon-sram-how-to-watch.jpg\")
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