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Long before he set foot on an NFL gridiron, Shedeur Sanders was already one of the most polarizing figures in the sport.<\/p>\n
Then, when he slipped from a projected top-10 selection to the fifth round and the No. 144 spot, the Colorado product was the primary talking point around the league.<\/p>\n
That’s why it’s not much of a surprise to hear that the Cleveland Browns<\/a>‘ rookie was one of the most lucrative characters in the sport last season.<\/p>\n According to Daniel Kaplan of Front Office Sports<\/a>, Sanders led all players in group licensing income, and it wasn’t particularly close.<\/p>\n “But now the heavily-hyped son of Deion Sanders is laughing all the way to the bank, as he earned a record-shattering $17.7 million in group licensing income over the course of the season, according to the NFL Players Association annual report filed this week with the Department of Labor,” Kaplan wrote. “The prior record was Tom Brady\u2019s $9.5 million in the 2021-2022 season.”<\/p>\n<\/blockquote>\n For context and comparison, Vikings quarterback J.J. McCarthy led all players with roughly $4 million in the previous season.<\/p>\n Love him or hate him, Shedeur Sanders always finds ways to be in the spotlight, even when he isn’t talking.<\/p>\nShedeur Sanders sets an NFL record in sales<\/h2>\n
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