{"id":258770,"date":"2026-08-19T18:48:17","date_gmt":"2026-08-19T18:48:17","guid":{"rendered":"https:\/\/sports.runfyers.com\/index.php\/2026\/08\/19\/focus-focuses-its-emtb-lineup-with-simplified-naming-fresh-colors-and-new-builds\/"},"modified":"2026-08-19T18:48:17","modified_gmt":"2026-08-19T18:48:17","slug":"focus-focuses-its-emtb-lineup-with-simplified-naming-fresh-colors-and-new-builds","status":"publish","type":"post","link":"https:\/\/sports.runfyers.com\/index.php\/2026\/08\/19\/focus-focuses-its-emtb-lineup-with-simplified-naming-fresh-colors-and-new-builds\/","title":{"rendered":"Focus Focuses Its eMTB Lineup with Simplified Naming, Fresh Colors, and New Builds"},"content":{"rendered":"

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From road bikes to eMTBs, Focus makes a wide range of bikes for all types of riding. The lineup includes numerous electric mountain bikes designed for everything from e-enduro to eMTB touring. For 2027, Focus is updating four of its eMTB models, starting with a change in their naming structure to bring a little more clarity and simplicity to consumers. Focus is dropping the exponents on the JAM, SAM, THRON, and THRON EQP models.<\/p>\n

Additionally, some JAM models are being updated with more streamlined display integration. All Focus JAM, SAM, and THRON models are also being updated with fresh colorways and component upgrades. Let\u2019s see what\u2019s new.<\/p>\n

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Focus dropped the exponent on its latest eMTBs to simplify the naming. <\/figcaption><\/figure>\n

New Naming<\/h2>\n

In an effort to make their eMTB models easier to understand and differentiate, Focus has chosen to simplify its naming system. While the brand had previously added the \u201csquared\u201d exponent to the model names \u2014 JAM\u00b2, SAM\u00b2 , THRON\u00b2 , and THRON\u00b2\u00a0 EQP<\/a> \u2014 the exponents are being removed, as there will be no equivalent bikes without an e-drive. Moving forward, they will simply be known as the JAM, SAM, THRON, and THRON EQP.\u00a0<\/p>\n

Focus JAM Updates<\/h2>\n
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