\n\u201cYou can keep pushing it down the road, or you can talk about it now and say, \u2018This is the year,\u2019\u201d Burrow said. \u201cI\u2019m tired of saying, \u2018Next year, next year, next year.\u2019 This is it.\u201d<\/p>\n<\/blockquote>\n
When a reporter asked whether Burrow considered the upcoming season a now-or-never proposition, he did not run from the description.<\/span><\/p>\n\u201cThat\u2019s how I\u2019m treating it, for sure,\u201d Burrow said. \u201cThat\u2019s how I\u2019m treating it.\u201d<\/p>\n
It was an unusually direct acknowledgment of the pressure facing Cincinnati. Burrow is not merely hoping his teammates recognize the opportunity. He is actively trying to raise the temperature inside the building.<\/span><\/p>\n\n\u201cYour life is too short to keep pushing things down the road,\u201d Burrow said. \u201cI\u2019m trying to instill some urgency and some intensity in everybody to go and be great every day and try to make it happen.\u201d<\/p>\n<\/blockquote><\/div>\n