{"id":264414,"date":"2026-09-25T19:57:19","date_gmt":"2026-09-25T19:57:19","guid":{"rendered":"https:\/\/sports.runfyers.com\/index.php\/2026\/09\/25\/but-football-promotes-beer-in-the-advertisements-nfl-fans-rip-roger-goodell-led-league-for-fining-jake-ferguson-13611-over-chugging-celebration\/"},"modified":"2026-09-25T19:57:19","modified_gmt":"2026-09-25T19:57:19","slug":"but-football-promotes-beer-in-the-advertisements-nfl-fans-rip-roger-goodell-led-league-for-fining-jake-ferguson-13611-over-chugging-celebration","status":"publish","type":"post","link":"https:\/\/sports.runfyers.com\/index.php\/2026\/09\/25\/but-football-promotes-beer-in-the-advertisements-nfl-fans-rip-roger-goodell-led-league-for-fining-jake-ferguson-13611-over-chugging-celebration\/","title":{"rendered":"&#8220;But football promotes beer in the advertisements?&#8221;: NFL fans rip Roger Goodell-led league for fining Jake Ferguson $13,611 over chugging celebration"},"content":{"rendered":"<p><\/p>\n<div id=\"article-content\" data-postid=\"5221517\" data-slug-id=\"2841080\">\n<div class=\"vidazoo-player-container\">\n<span class=\"vidazoo-close-btn  hidden \"><br \/>\n<img data-lazy=\"\/\/staticg.sportskeeda.com\/cmc-predictor\/v2\/cross-icon.png?w=40\" width=\"20\" height=\"20\" alt=\"close\" loading=\"lazy\"\/><br \/>\n<\/span><\/p>\n<\/div>\n<p>The NFL&#8217;s crackdown on touchdown celebrations has a new target in Jake Ferguson<strong>.<\/strong> Fans are pointing out the irony of a league that profits from beer sponsorships punishing a player for pretending to drink one.<\/p>\n<p>The Cowboys tight end was fined $13,611 for what the league called an &#8220;imitation of shotgunning a beer&#8221; during Dallas&#8217; Week 2 win over Washington, according to ESPN&#8217;s Adam Schefter. The NFL&#8217;s letter to Ferguson stated the celebration &#8220;constituted an offensive demonstration and could reasonably be construed as being in poor taste.&#8221; Ferguson is appealing the penalty, Schefter and ESPN&#8217;s Todd Archer both reported.<\/p>\n<p><template id=\"template__newsletter-inline-banner-form-combo-widget\"><\/p>\n<div class=\"wrapper\">\n<p><img id=\"subscribe-img\" loading=\"lazy\"\/><\/p>\n<p>\nThanks for the submission!\n<\/p>\n<\/div>\n<p><\/template><\/p>\n<p>Fans did not hold back on X:<\/p>\n<p><template id=\"bets-today-poll\"><\/p>\n<div class=\"preview-card-holder bets-today-poll\">\n<p><span class=\"date\"\/> \u2022 <span class=\"time\"\/><\/p>\n<p><\/p>\n<\/div>\n<p><\/template><\/p>\n<blockquote><p>&#8220;But Football promotes Beer in the advertisements???&#8221; one fan wrote.<\/p><\/blockquote>\n<p><template id=\"also-read-articles-template\"><\/p>\n<p><\/template><\/p>\n<div class=\"bottom-tagline top\" data-tab=\"top\">\n<p>Looking to predict NFL playoff Scenarios? Try our <a href=\"https:\/\/www.sportskeeda.com\/nfl\/nfl-playoff-predictor\" target=\"_blank\" rel=\"noopener noreferrer\" data-is-sponsored=\"false\" class=\"bottom_tagline_link\" data-tab=\"top\">NFL Playoff Predictor<\/a> for real-time simulations and stay ahead of the game!<\/p>\n<\/div>\n<blockquote><p>&#8220;This NFL Fine is brought to you by Bud Light in conjunction with FanDuel! Use code &#8220;hypocrite&#8221;. (ruin your life responsibly)&#8221; <a href=\"https:\/\/x.com\/PhillyPhan4fo4\/status\/2103523529001992201\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-is-sponsored=\"false\">another fan wrote. <\/a><\/p><\/blockquote>\n<blockquote><p>&#8220;How much you wanna bet a beer commercial played immediately after this touchdown too,&#8221; <a href=\"https:\/\/x.com\/MileHighNoodle\/status\/2103504153876336850\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-is-sponsored=\"false\">one more fan wrote.<\/a><\/p><\/blockquote>\n<p>Here are more fan reactions:<\/p>\n<blockquote><p>&#8220;Yes cause the NFL never promotes alcohol,&#8221;<a href=\"https:\/\/x.com\/RichardHoopsFan\/status\/2103505209628799356\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-is-sponsored=\"false\"> one fan wrote.<\/a><\/p><\/blockquote>\n<blockquote><p>&#8220;Does the NFL have beer sponsors?&#8221; <a href=\"https:\/\/x.com\/ArturAbramyan4\/status\/2103504066433396986\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-is-sponsored=\"false\">another fan wrote.<\/a><\/p><\/blockquote>\n<blockquote><p>&#8220;Maybe the official beer of the league should pay these fines!!!&#8221; <a href=\"https:\/\/x.com\/dawnat1122\/status\/2103523375000031407\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-is-sponsored=\"false\">one fan commented.<\/a><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.sportskeeda.com\/nfl\/jake-ferguson\" target=\"_blank\" rel=\"noopener noreferrer\" data-is-sponsored=\"false\">Jake Ferguson<\/a>&#8216;s fine came one day after 49ers fullback Kyle Juszczyk was docked $14,926 for a similar chugging gesture against Miami, a celebration he has used throughout his career as a nod to his nickname, &#8220;Juice.&#8221; Indianapolis guard Matt Goncalves was also fined for the same type of celebration this week.<\/p>\n<p>Ferguson caught four passes for 43 yards and two touchdowns as the Cowboys beat the Commanders 27-20 at AT&amp;T Stadium, improving to 1-1 on the season.<\/p>\n<h2>Juszczyk&#8217;s appeal may carry more weight than Jake Ferguson&#8217;s<\/h2>\n<figure class=\"image\"><noscript><img decoding=\"async\" class=\"sk-app-thumbnail\" alt=\"NFL: Rio Game-City Scenes - Source: Imagn\" src=\"https:\/\/staticg.sportskeeda.com\/editor\/2026\/09\/0ad3d-17903573609046-1920.jpg\"\/><\/noscript><img class=\"lazy-img\" width=\"1920\" height=\"1280\" data-img=\"https:\/\/staticg.sportskeeda.com\/editor\/2026\/09\/0ad3d-17903573609046-1920.jpg\" srcset=\"https:\/\/staticg.sportskeeda.com\/editor\/2026\/09\/0ad3d-17903573609046-1920.jpg?w=190 190w, https:\/\/staticg.sportskeeda.com\/editor\/2026\/09\/0ad3d-17903573609046-1920.jpg?w=720 720w, https:\/\/staticg.sportskeeda.com\/editor\/2026\/09\/0ad3d-17903573609046-1920.jpg?w=640 640w, https:\/\/staticg.sportskeeda.com\/editor\/2026\/09\/0ad3d-17903573609046-1920.jpg?w=1045 1045w, https:\/\/staticg.sportskeeda.com\/editor\/2026\/09\/0ad3d-17903573609046-1920.jpg?w=1200 1200w, https:\/\/staticg.sportskeeda.com\/editor\/2026\/09\/0ad3d-17903573609046-1920.jpg?w=1460 1460w, https:\/\/staticg.sportskeeda.com\/editor\/2026\/09\/0ad3d-17903573609046-1920.jpg?w=1600 1600w, https:\/\/staticg.sportskeeda.com\/editor\/2026\/09\/0ad3d-17903573609046-1920.jpg 1920w\" alt=\"NFL: Rio Game-City Scenes - Source: Imagn\" data-img-low=\"https:\/\/staticg.sportskeeda.com\/editor\/2026\/09\/0ad3d-17903573609046-1920.jpg?w=640\" bad-src=\"data:image\/svg+xml,&lt;svg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%201920%201280%22&gt;&lt;\/svg&gt;\"\/><figcaption>NFL: Rio Game-City Scenes &#8211; Source: Imagn<\/figcaption><\/figure>\n<p>Former NFL All-Pro center Jason Kelce said on X that the league couldn&#8217;t prove Juszczyk was mimicking beer at all, writing that the fullback &#8220;should threaten to counter sue for defamation&#8221; since &#8220;he was chugging that &#8216;juice.'&#8221; ESPN&#8217;s Nick Wagoner echoed the sentiment, calling the fine &#8220;wild&#8221; given how often Juszczyk has performed the gesture over the years without punishment.<\/p>\n<p>Juszczyk was fined separately this season, taking a $20,033 hit for illegal helmet use in Week 1 against the Rams in Melbourne.<\/p>\n<div class=\"article-post-rating-widget\">\n<p><template id=\"post-rating-feedback-modal-template\"><\/p>\n<div class=\"post-rating-feedback-feedback-box\">\n<div class=\"post-rating-feedback-content\">\n<div class=\"post-rating-feedback-data\">\n<p>Why did you not like this content?<\/p>\n<p><textarea id=\"dislike-feedback-text\" rows=\"4\" placeholder=\"Please type your feedback...\"\/>\n<\/div>\n<\/div>\n<p>\n<button class=\"close\">Cancel<\/button><br \/>\n<button class=\"submit\">Submit<\/button>\n<\/p>\n<\/div>\n<p><\/template><\/p>\n<div class=\"post-rating-widget-parent hidden\">\n<div class=\"rating-parent-container\">\n<div class=\"rating-content-holder\">\n<p>Was this article helpful?<\/p>\n<div class=\"post-rating-action-container\">\n<div class=\"like-container\">\n<button class=\"post-rating-like-button post-rating-button\" data-action=\"like\" title=\"like article\"><br \/>\n<img class=\"post-like-image post-rating-image\" data-lazy=\"\/\/staticg.sportskeeda.com\/like-articles\/upvote-icon-grey.svg\" height=\"20\" width=\"20\" loading=\"lazy\" alt=\"like selected\"\/><br \/>\n<\/button>\n<\/div>\n<div class=\"dislike-container\">\n<button class=\"post-rating-dislike-button post-rating-button\" data-action=\"dislike\" title=\"dislike article\"><br \/>\n<img class=\"post-dis-like-image post-rating-image\" data-lazy=\"\/\/staticg.sportskeeda.com\/like-articles\/upvote-icon-grey.svg\" height=\"20\" width=\"20\" loading=\"lazy\" alt=\"avatar selected\"\/><br \/>\n<\/button>\n<\/div>\n<\/div>\n<\/div>\n<p>\nThank You for feedback\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>\n<span class=\"publisher-name\">Edited by Aman Kashyap<\/span>\n<\/p>\n<\/div>\n<p><a href=\"https:\/\/www.sportskeeda.com\/nfl\/news-but-football-promotes-beer-advertisements-nfl-fans-rip-roger-goodell-led-league-fining-jake-ferguson-13-611-chugging-celebration\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NFL&#8217;s crackdown on touchdown celebrations has a new target in Jake Ferguson. Fans are pointing out the irony of a league that profits from beer sponsorships punishing a player for pretending to drink one. The Cowboys tight end was fined $13,611 for what the league called an &#8220;imitation of shotgunning a beer&#8221; during Dallas&#8217; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":264415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6806],"tags":[],"class_list":{"0":"post-264414","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gossip"},"_links":{"self":[{"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/264414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=264414"}],"version-history":[{"count":0,"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/264414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/264415"}],"wp:attachment":[{"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=264414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=264414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=264414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}