{"id":264426,"date":"2026-09-25T16:04:55","date_gmt":"2026-09-25T16:04:55","guid":{"rendered":"https:\/\/sports.runfyers.com\/index.php\/2026\/09\/25\/pinarello-opens-first-u-s-bottega-in-new-york-city\/"},"modified":"2026-09-25T16:04:55","modified_gmt":"2026-09-25T16:04:55","slug":"pinarello-opens-first-u-s-bottega-in-new-york-city","status":"publish","type":"post","link":"https:\/\/sports.runfyers.com\/index.php\/2026\/09\/25\/pinarello-opens-first-u-s-bottega-in-new-york-city\/","title":{"rendered":"Pinarello Opens First U.S. Bottega in New York City"},"content":{"rendered":"

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Pinarello has opened its first Bottega outside Europe, planting a new flagship store at 114 Wooster Street in New York City\u2019s SoHo neighborhood.<\/p>\n

The new space joins existing Pinarello Bottegas in London, Zurich, and Villorba, Italy, and gives the brand a USA showcase for its bikes, custom program, and a few pieces of racing history. Think of it as a Pinarello flagship store. <\/p>\n

\"Pinarello<\/a>
(All Photos\/Pinarello)<\/em><\/figcaption><\/figure>\n

Pinarello Lands in SoHo<\/h2>\n

The New York Bottega carries Pinarello\u2019s full range, including the recently launched DOGMA X and X Series<\/a>, with dedicated space for bike fitting, service, and custom consultations.<\/p>\n

A major part of the store centers on Pinarello\u2019s MyWay program, which lets customers customize both the paint and specifications of their frame. <\/p>\n

Pinarello is positioning its Bottega stores as the full brand experience rather than a traditional dealer floor packed wall-to-wall with inventory. Plus, the brand will do some activations out of the store (new products, etc.) and we’re guessing some rides with Pinarello athletes when available. <\/p>\n

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\"Pinarello<\/a><\/figure>\n
\"Pinarello<\/a><\/figure>\n<\/figure>\n

\u201cFor us, a Bottega is more than just a store,\u201d<\/em> said Pinarello president Fausto Pinarello. \u201cIt is a space where cyclists can truly immerse themselves in our bikes, products and services, and experience the artistry that goes into every frame.\u201d<\/em><\/p>\n

\"Pinarello<\/a><\/figure>\n

That approach makes plenty of sense in SoHo, where bike shopping can sit pretty comfortably alongside high-end fashion and design. Just don’t expect to see this the creation above anytime soon. <\/p>\n

\"Pinarello<\/a><\/figure>\n

More Than Just Pinarello Bikes<\/h3>\n

The new store also has dedicated areas for a handful of Pinarello-adjacent brands. Q36.5 cycling apparel and footwear gets its own space, along with Amacx sports nutrition and Partington carbon wheels.<\/p>\n

There\u2019s some proper bike-nerd material in there too.<\/em><\/p>\n

One standout piece is Filippo Ganna\u2019s Bolide F HR 3D, the bike used for his World Hour Record. If you\u2019ve only ever seen photos of that thing, it\u2019s probably worth stopping in for a closer look. That mix of current product and racing history gives the store a little more personality than a standard retail setup.<\/p>\n

\"Pinarello<\/a><\/figure>\n

Wanna Visit?<\/h3>\n

The new Bottega gives Pinarello four flagship locations worldwide and its first in the United States. The newest location is: <\/p>\n

Pinarello Bottega New York
114 Wooster Street
SoHo, New York City<\/em><\/p>\n

For anyone who wants to see the latest DOGMA in person, spend some time with the MyWay configurator, or just stare at Ganna\u2019s Hour Record bike for a while, the new SoHo store now gives Pinarello a proper home base in New York.<\/em><\/a><\/p>\n

Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pinarello has opened its first Bottega outside Europe, planting a new flagship store at 114 Wooster Street in New York City\u2019s SoHo neighborhood. The new space joins existing Pinarello Bottegas in London, Zurich, and Villorba, Italy, and gives the brand a USA showcase for its bikes, custom program, and a few pieces of racing history. […]<\/p>\n","protected":false},"author":1,"featured_media":264427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6804],"tags":[],"class_list":{"0":"post-264426","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cycling"},"_links":{"self":[{"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/264426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=264426"}],"version-history":[{"count":0,"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/264426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/264427"}],"wp:attachment":[{"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=264426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=264426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sports.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=264426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}