As the two rap superstars trade verbal blows, their respective songs soar up the charts, bringing in significant revenue and solidifying their positions in the industry.
Nicki Minaj and Megan Thee Stallion trade punches
It all started with Megan Thee Stallion’s latest single, “Hiss,” in which she took veiled shots at several unnamed targets, including Nicki Minaj.
However, it was one particular lyric referencing Megan’s Law that seemed to ignite the feud, as it struck a chord with Minaj due to her husband’s status as a registered sex offender.
In response, Minaj released a diss track titled “Big Foot,” which, despite its polarizing reception, drove streams and garnered attention across social media platforms.
The commercial success of these diss tracks has been undeniable.
“Hiss” debuted at No. 1 on the Hot 100, propelled by the controversy surrounding the feud.
Even Minaj’s “Big Foot,” despite its mixed reviews, has generated significant revenue from streams.
Billboard estimates that both songs have earned substantial royalties, further solidifying their status as moneymakers in the rap game.
Drama drives sales for Nicki Minaj and Megan Thee Stallion
Industry insiders recognize the power of controversy in driving attention and engagement. Eddie Blackmon, a longtime A&R, notes, “When you’re in a very crowded marketplace with however many songs coming out on streaming services every day, you have to figure out an angle to cut through the noise.”
Indeed, the feud between Minaj and Megan has effectively captured the public’s attention, driving streams and sales for both artists.
Despite the tension between them, Minaj and Megan are keenly aware of the commercial potential of their feud.
Similarly, Megan sees the feud as an opportunity to capitalize on “free promo,” turning the controversy into profit.
As the feud between Nicki Minaj and Megan Thee Stallion continues to unfold, one thing is clear: in the world of rap, drama sells.