Super Bowl LVIII is just around the corner, with the Kansas City Chiefs facing the San Francisco 49ers in a rematch of Super Bowl LV. For the first time ever, the Big Game will be held in Las Vegas at Allegiant Stadium, just confirming that the NFL and sports in general have welcomed betting with open arms.
This year’s Super Bowl has the extra ingredient of potentially having Taylor Swift in the stands, who will be performing in Japan the night before and might arrive just in time to see her boyfriend, Travis Kelce, play. Swift’s mere presence will potentially boost the game’s ratings to unprecedented heights.
On the betting market, we already see Swift’s mark. FanDuel CEO Amy Howe said on CNBC that the number of bets placed on Travis Kelce has more than doubled since the singer appeared in the NFL, and this Super Bowl is no different, mainly because of Swifties that are flooding the site placing bets on the tight end.
He is the most popular for first touchdown of the game. Most popular for MVP. What we’re seeing is a lot of women coming down to the platform.
Kelce and Swift: A succesful partnership
Kelce’s off-the-field success has coincided with his on-the-field achievements, as he was selected to the Pro Bowl for the ninth straight season. With a remarkable 93-reception, 984-yard season and five touchdowns, Kelce has been a key player for the Chiefs. His performance will be crucial as the Chiefs face the San Francisco 49ers in Super Bowl 2024, aiming for a second straight championship and a third title in five seasons.
One of the most intriguing aspects of Kelce’s off-field persona is his relationship with Taylor Swift. Despite Swift’s busy schedule, she has been a constant presence at Chiefs games and is expected to attend the Super Bowl. Kelce praised Swift, saying, “She’s unbelievable, she’s rewriting the history books herself. I told her I’ll have to hold up my end of the bargain and bring home some hardware, too.”