Women-led cleat brand releases footwear collection built in Pride with Athlete Ally and Common Goal ahead of Pride Month
NEW YORK (May 13, 2026) — IDA Sports, a woman-founded and led company that designs cleats exclusively for women athletes, today launches the first performance cleat purpose-built with Pride at its core and released at scale. The IDA Helia Play in Full Color collection provides professional-level, first-in class design and support on and off the field with LGBTQIA+ impact partners Athlete Ally and Common Goal.
IDA’s signature Helia Play in Full Color WMNSFIT® speed cleats combine biometric-informed design and graphics that channel the full spectrum of the Pride flag into a dynamic ombre gradient, flowing with intention and creating a sense of momentum that mirrors movement, unity, and unapologetic self-expression. The reimagined logo in the color of the Trans flag echoes IDA’s ethos that all women deserve their place on the field, and vibrant rainbow outsoles reflect the brilliance, resilience and individuality of the athletes who bring the game to life.
“Pride in this sport has often lived on the surface; in laces, armbands, in moments that come and go. We want to move beyond symbolic colorways and deliver a product where intention and performance are built in,” said Laura Youngson, Co-Founder and CEO of IDA Sports. “This cleat weaves Pride into every stitch to celebrate all LGBTQIA+ athletes and allies.”
Every purchase through the duration of the campaign using the Athlete Ally kickback code will donate 10% of proceeds to the national organization whose mission is to help every athlete act as an ally and ensure every LGBTQIA+ person is welcome and safe in sports. IDA will also donate an in-kind gift of 10 IDA Helia Pro Play in Full Color cleats to Athlete Ally ambassadors, expanding access to world-class equipment, and provide IDA customers the opportunity to donate directly to Athlete Ally through their website from May 13 – July 30, 2026.
“It is impossible to comprehend where the world of sports would be today without the LGBTQIA+ community, so we’re excited to see that foundation reflected so thoroughly through IDA’s design and dedication to visibility,” says Athlete Ally Founder Hudson Taylor. “We’re honored to partner with them through this campaign during a time when education and support are instrumental for current and future generations of athletes.”
IDA Sports also partners with Common Goal’s Play Proud inclusion initiative to provide certified organizations with an in-kind donation of 5 IDA Helia Pro Play in Full Color cleats each and is giving an upfront donation to the first official World Football Giving Day, scheduled for May 26, 2026. IDA customers will be able to donate directly to the fund through a dedicated landing page to support LGBTQIA+ activism and access within the soccer industry from May 19 – May 26.
“As an LGBTQIA+ leader in soccer, I understand the impact that ‘playing in full color’ has on an individual and on a team,” says Common Goal CEO Mary Connor. “To see that power take the shape of a dedicated cleat on a dedicated international day of giving back to the game creates a powerful ripple that can make this sport more inclusive and welcoming for everyone for years to come.”
Pricing & Availability
The IDA Helia Pro Play in Full Color FG Cleat ($259.99) and Helia Elite Play in Full Color FG Cleat ($154.99) will be available for purchase on idasports.com beginning Wednesday, May 13, and will also be sold at IDA retail partners, including Dick’s Sporting Goods, Soccer.com, Soccer village, Soccer Command and select Soccer Post locations, and international retail partners in nymax, Brack.ch, intersport.ch and Ochsnersport.ch starting Wednesday, May 13.
For more information, visit idasports.com.
About IDA Sports
IDA Sports prioritizes high performance and comfortable footwear for athletes who have traditionally been an afterthought. Whether you’re a weekend warrior or an elite athlete, IDA Sports believes you should have greater choice and access to the best equipment when you step onto the field. Structurally, IDA Sports cleats are designed to accommodate the nuances of the female athlete’s foot. Aesthetically, they’re designed with inclusivity and general badassery in mind. For more information, visit idasports.com.
About Athlete Ally
Athlete Ally believes sport will change the world when it welcomes and empowers all people. Each day, Athlete Ally endeavors to achieve our mission: to help every athlete act as an ally and ensure every LGBTQIA+ person is welcome and safe in sports. We want every athlete to be able to access, enjoy, and excel in sports without feeling the need to cover, conceal, or erase any aspect of who they are. Our core strategy and approach for preventing harm is allyship. We work to build a world where athletes stand in solidarity with one another.
For more information, follow us @athleteally on Instagram, Facebook, YouTube, Twitter and visit athleteally.org. Contact information: info@athleteally.org
About Common Goal
Common Goal has pioneered the football for good movement by connecting community organizations, amplifying proven approaches, and mobilizing collective action within and beyond soccer. Today, Common Goal brings together soccer’s biggest impact collective — a global community of more than 200 best-in-class organizations across 117 countries, unlocking opportunities for over 3.6 million young people every year. Common Goal champions LGBTQIA+ inclusion through its Play Proud initiative, which has provided over 24,000 hours of training to leaders across 26 professional soccer clubs, 23 community organizations, and 19 club supporters’ groups across all 11 FIFA World Cup 2026 US host cities, reaching over 150,000 people through events and activations. Play Proud training goes beyond knowledge to practical tools and playbooks to create safer, more inclusive environments for LGBTQIA+ communities on and off the pitch.
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