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    Green or grey? Why Ineos had to tone down the colour scheme for their first jersey under new Netcompany identity

    Alongside Netcompany-Ineos Cycling Team being announced as the new name for Ineos Grenadiers came the revelation of their new jersey, which they will debut at the 2026 Giro d’Italia, but it didn’t look exactly how people were expecting.

    Once the Danish AI Company, which signed a five-year deal with the British team and added significantly to their budget, was first reported to be the new partner of Jim Ratcliffe’s Ineos team, Netcompany’s dark, petrol green corporate branding colour seemed the obvious choice for a new kit.

    But as Michał Kwiatkowski walked out on stage in Via Atelier at the presentation of the new agreement in London on Tuesday morning, it was a significantly lighter shade than that used by Netcompany, and much more of a light grey tone.

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    A closer look at the new kit (Image credit: Netcompany Ineos Grenadiers)

    A member of the design team explained the colour choice to Cyclingnews at the event, citing how it was toned down to avoid a clash with the Tour de France’s dark green sprint classification jersey, which changed to Skoda’s dark green corporate colours in ASO-organised races in 2023.

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