Some of SocceristaFest’s most unforgettable moments didn’t happen during a match. They happened in the spaces between: the laughter shared around moments getting to know each other, teammates complimenting one another, parents watching daughters light up, and strangers becoming friends over some conversation about confidence.
At the heart of those moments was Hani Gutierrez, founder of b.BLD, a confidence-first beauty brand on a mission to inspire girls to be bold in who they are.
In a world that begins telling girls who they should be at an increasingly young age—how they should look, act, perform, and fit in—Hani set out to rewrite that narrative. She founded b.BLD with one simple vision: to help raise the boldest, most confident generation of girls yet. Through beauty rooted in self-expression rather than perfection, she is creating moments that remind girls they never have to become someone else to belong. Their confidence isn’t found in fitting in, it’s found in embracing exactly who they already are.
That vision came to life at SocceristaFest!
Throughout the day, the b.BLD activation became far more than a place to discover beauty products. It became one of the festival’s most joyful gathering spaces. Girls arrived curious to try a lip gloss or some sparkle, but stayed to laugh with teammates, encourage one another, compare favorite shades, and celebrate their individuality. Parents naturally joined the conversations, watching confidence grow in real time as girls embraced self-expression without judgment.
What unfolded wasn’t about makeup.
It was about creating a space where girls felt seen, celebrated, and free to express themselves exactly as they are. Every shared mirror became an opportunity to build confidence. Every compliment exchanged became a reminder that lifting one another up is far more powerful than comparison. In those small but meaningful moments, Hani’s vision became tangible, not through the products themselves, but through the conversations, connections, and joy they inspired.
That spirit echoed throughout SocceristaFest, where Girls Soccer Network brought together an extraordinary community of athletes, families, founders, coaches, and brands united by one shared belief: empowering the next generation of girls. While the tournament celebrated athletic excellence, b.BLD celebrated the person behind the athlete—the girl whose confidence extends far beyond the field. Together, they created an experience that reminded every player she belongs, she matters, and that who she is is just as important as how she performs!
For Hani, that has always been the vision.
Not simply to build a beauty brand, but to build a movement that reminds every girl she already has everything she needs within her. Every activation, every conversation, every product, and every moment is designed to help girls see themselves through a different lens—one of courage, confidence, and authenticity.
In a world constantly telling girls who to be, Hani Gutierrez is building one that reminds them of something far more powerful: the boldest thing they can be is themselves.
Shop products rooted in confidence, individuality, and showing up boldly every day and because stepping into your confidence should be rewarded! $10 off on us with code 10BLDBUX!
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