Athletics Victoria today announced a landmark six-year partnership with global sportswear leader New Balance and its Australasian elite teamwear partner, Belgravia Apparel, as the exclusive preferred teamwear and footwear provider for the organisation from July 2026 through June 2032.
The multi-year agreement spans every level of Victorian athletics, from grassroots participation through to elite state representation.
Under the partnership, New Balance becomes naming rights partner of New Balance Team Victoria, Athletics Victoria’s state representative teams, including exclusive provider of Victorian state teamwear. New Balance will also take on naming rights of the New Balance Talent Academy (formerly the Target Talent Program), supporting the state’s next generation of emerging athletes, as well as New Balance XCR for the remainder of the 2026 XCR season and the full 2027 XCR season.
The agreement extends to the operations of Athletics Victoria itself, with New Balance and Belgravia Apparel named exclusive provider of uniforms for Athletics Victoria staff, officials and New Balance Talent Academy athletes.
Key partnership inclusions:
- Exclusive preferred teamwear and footwear provider of Athletics Victoria
- Naming rights partner of New Balance Team Victoria (state teams), and exclusive provider of Victorian state teamwear
- Naming rights partner of New Balance Talent Academy (formerly the Target Talent Program)
- Naming rights partner of New Balance XCR (2026 & 2027)
- Exclusive provider of Athletics Victoria staff, officials and New Balance Talent Academy uniforms
Athletics Victoria CEO Matthew Duck said the partnership reflected New Balance and Belgravia Apparel’s commitment to Victorian athletics at every level.
“This is a landmark agreement for athletics in Victoria. Having a partner of New Balance’s calibre backing our athletes, from grassroots participants through to our state representative teams, will help us deliver world-class experiences across the sport for the next six years.”
Brian Waldron, Chief Executive Officer of Belgravia Apparel, said:
“We are delighted to Partner with Athletics Victoria. Community sport is at the core of what we do and this partnership reflects a shared commitment to quality, performance and long-term investment in the growth of Athletics in Victoria.”
New Balance, an independent brand since 1906, is renowned for empowering individuals through sport and craftsmanship, fostering positive change in communities around the world.
Dean Howard, New Balance Country Manager | Australia / New Zealand, said:
“At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes win medals, or propelling the community to live a healthy and active lifestyle”.
“In partnership with Belgravia, we are proud to partner with Athletics Victoria and look forward to seeing the partnership come to life over the next six years”
New Balance apparel and footwear will roll out across New Balance Team Victoria, the New Balance Talent Academy and more broadly post the Australian Athletics Cross Country Championships in August.
Media Contact: Nic Katsonis, Marketing & Communications Manager – nic@athsvic.org.au