On June 28, 2026, BTS’ Taehyung attended the Celine Men’s Spring/Summer 2027 fashion show in Paris in his role as global ambassador for the brand. While there, a fan shouted the phrase “Mucho Picante” toward him. A short video clip captured Taehyung turning his head with a visible smile and an amused expression in response.
The phrase “Mucho Picante” translates from Spanish as “very hot/spicy.” It gained popularity among fans after Taehyung used it during a BTS concert stop in El Paso, Texas, in early May 2026. In that moment, he playfully adapted j-hope’s signature line “I’m your Hope” into his own version:
“I’m your mucho picante”
He said this to describe the high-energy atmosphere of the performance and audience. Later, on June 25, 2026, when BTS’ Taehyung confirmed his attendance for Celine’s Men’s SS27 show, he commented the same phrase on Celine’s Instagram post for the event.
Following the circulation of the Paris clip, online discussions around the interaction increased rapidly. The video spread across social media platforms, drawing significant views and engagement as users shared and commented on Taehyung’s hilarious reaction.
One fan said:
“He was like girlll not here 😭”
More fans chimed in and shared a similar thought.
More fans added:
BTS’ Taehyung at Celine Men’s SS27 show
On June 28, 2026, BTS’ Taehyung arrived at the Celine Men’s Spring/Summer 2027 fashion show held at the Domaine National de Saint-Cloud in Paris. He wore a red ensemble that included a ruby-colored blazer with sharp tailoring, an open shirt style, and gold accessories.
He sat in the front row alongside Celine‘s CEO and actor Oscar Isaac. Taehyung was also spotted eating a red popsicle while at the show. Thai actor Book Kasidet attended the same event and later shared a post describing Taehyung as “insanely handsome and incredibly cool.”
The appearance generated more than 1 million mentions and over 4 million engagements on X. Hashtags including #TAEHYUNGxCELINE, #VxCELINE, and #CelineSS27 trended as photos and videos from his arrival circulated online.
The septet group is scheduled to perform on July 1 and July 2, 2026, at the King Baudouin Stadium in Brussels, Belgium, as part of their ongoing ARIRANG World Tour. The group is also preparing for their FIFA World Cup first halftime performance alongside Madonna and Shakira on July 19.
Edited by Toshali Kritika